Waterfront Story
It was 2006 when we decided to open a store in Ottensen that would be a little different to what was usual at the time. We wanted to offer streetwear and Scandinavian fashion for northern Germans and also waterproof clothing and especially jackets. Our idea was very simple.
Out in the morning, in again in the evening!
-whatever weather we encounter from time to time shouldn't spoil our day, whether we're out and about by car, train or bike, walking around the neighbourhood during our lunch break or taking the dog for a walk in the morning and then heading out into the hustle and bustle of the city, changing clothes is not an option - so we need an outfit that can do everything. So the idea was born to sell jeans, leather shoes and sneakers alongside rain jackets and backpacks that matched and were more suitable for city dwellers than, as is often the case, for hilly regions. We're northerners and love to go for walks along the Elbe or by the sea, and the sun doesn't necessarily have to be shining, sometimes it's much nicer to feel the wind or rain on your face without so many people around. That's why the name of our shop is still "City and Beach Clothes". We're always asked where our "department" with bikinis and swimming trunks is, and our question is usually: "where are you going?".
If you want to go to the Elbe beach, you will 90% need a hat, a rain jacket and long trousers (...even though the summer in Hamburg, when it comes, is one of the best).
A lot has happened since 2006 and our product range has continually adapted to the new times and new temporary trends, just as demands have gradually shifted.
We have seen many of the small labels from back then grow and become well-known brands, others have developed in different directions than we have and completely new brands are already waiting in the wings to be discovered by us.
We are delighted to have been able to run this shop in Ottensen for so long and to be able to welcome such nice new customers, as well as loyal customers from the very beginning, day after day. We hope that you, as customers, will also notice that we always enjoy showing you the most beautiful and new favorite items and acquisitions or supplying you with tried and tested classics.
In any case, we will continue and look forward to the next years!
